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Olga Trehub
The High Season Hustle: A Small Price for a Thriving Valley
The tell-tale signs that high season in the Valley is here are everywhere. Parking spaces are at a premium, traffic moves slowly everywhere on Highway 111, decent tee times are as scarce as hen’s teeth
Feb. 01, 2025
Busy, Busy, Busy
January is always a month for celebration in the Valley. In the old, post-war days, January signaled the start of “the season,” two to three months before use of air conditioning became widespread.
Dec. 30, 2024
The Legacy of Thunderbird Heights
Post-war Coachella Valley was paradise. It was still a little village, and whether you were a celebrity or just a regular Joe, you could walk up and down Palm Canyon Drive..
Dec. 01, 2024
